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Fifty years after its introduction in 1973, Shure has launched a new member of its iconic SM7 family. Designed for podcasters, streamers, and vocalists, the new SM7dB XLR dynamic vocal microphone delivers the extraordinary sound of the SM7B with the addition of a Shure-designed, built-in active preamp* for a simplified audio workflow that removes the need for inline amplification.  More Gain. Simpler Setup. Same Iconic Sound.  The SM7dB provides creators and audio engineers with the exact rugged construction and legendary audio quality of the SM7B,… -more-

Before Shure Brothers Company initiated the manufacturing of its own microphones in 1932, we distributed carbon mics made by Ellis Electrical Laboratory, based in Berwyn, Illinois, a suburb of Chicago. In 1929, S.N. Shure and Hugh Ellis signed an exclusive distribution agreement, with Shure agreeing to purchase a minimum of one hundred microphones in each year of the contract. Subsequently, Shure Brothers Company formed a subsidiary: Ellis Electrical Laboratory Sales Corporation, S.N. Shure – President. In 1930, Shure’s first catalog… -more-

I can envision the puzzlement of many readers.  “How can this be?  A microphone emits a mic level signal, not a line level signal.  Besides, why make such a device? Who needs a mic that emits a line level signal?” First, a quick review.  A mic-level signal is around 1 millivolt = 0.001 volt = -60 dbV.  A line-level signal is 1,000 times greater, or around 1,000 millivolts = 1 volt = 0 dbV.  There is a nominal 60 dB… -more-