A vital role in growing the Company – Shure Salesforce Welcome

Two men who played key roles in shaping Shure from the 1940s through the 1980s were Vic Machin and Ray Ward.

Mr. Machin joined Shure in November 1942 as a Technical Sales Consultant. During World War II, he served as Government Sales Representative. After the A vital role in growing the Company war, he was instrumental in expanding the sales of mobile communications and hearing aid cartridges to the point where Shure dominated both markets.

In February 1976, Ray Ward, Vice President of Sales and Marketing (left), presents a television set to Fred Schmitt (center) and Pete Schmitt, of the F. Edwin Schmitt Company, a Sales Representative firm located in Elmont, Long Island, New York. Each of the company’s eight salespeople won a television set in a Shure SM11 Lavalier Microphone sales contest. The contest awarded prizes to the Sales Representative firm with the highest percentage of local television stations in its territory using the SM11 on the air. The F. Edwin Schmitt Company began representing Shure in 1931, an association that continues in 2025.

Mr. Machin held a series of positions, including Vice President of Sales and then Vice President, Marketing and Manufacturing. In 1978, he was appointed Executive Vice President of Marketing, Manufacturing, and Personnel, the highest ranking position in the Company under Sidney N. Shure. He held that position until he retired in 1979.

Sidney N. Shure (left) and Vic Machin, then Vice President, Marketing and Manufacturing, display an artist’s rendering of Shure Electronics of Arizona at groundbreaking ceremonies in Phoenix on December 3, 1968. Joining in the dedication ceremony of the 64,000-squarefoot facility were Arizona Governor Jack Williams, United States Senator Paul Fannin, Phoenix Chamber of Commerce President Lucian Jolly, members of the business community in Phoenix, and reporters from several news organizations.

Mr. Ward joined Shure in July 1952 as a Sales Correspondent. He subsequently became Marketing Services Manager; Vice President, Sales and Marketing Promotion; Executive Vice President of Marketing; and Executive Vice President. During his career with Shure, Mr. Ward was responsible for managing U.S. and international sales, marketing, quality assurance, patents and trademarks, and long-range planning. He retired in 1989.

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