When there can be no “Take Two,” audio professionals worldwide choose Shure.
On February 22, 2026, over one hundred million people viewed the 2026 Winter Olympics Closing Ceremony in Verona, Italy. Much of the music was pre-recorded with performers singing live-to-track or lip-synching. When the audio, speech or music, was live, Shure products were on duty.
As Olympic Committee President Kirsty Coventry delivered her closing remarks, two SM57 microphones held by a VIP55SM dual mic mount captured her words.
When singer Achille Lauro performed, our Axient wireless answered the call.
Axient Digital PSM was employed for monitoring, audio cues, and events like the torch relay during the opening ceremony, with successful RF transmissions of up to three hundred meters [985 feet] achieved.
During a live television broadcast with worldwide viewership, there can be no “Take Two.” Because of our 100-year reputation for reliability, audio professionals trust Shure products when their reputations are on the line.
Mille grazie to Agorà S.p.A., Rome, for trusting our products at the Verona Arena.
Related information: Verona Arena
Arcana – mysterious or specialized knowledge
Agorà is a leading Italian company for the rental, supply, and installation of audio, lighting, video, graphics, rigging, and structure for every kind of musical, corporate, sport, and large event. It was founded in 1990 by the brothers Wolfango and Vittorio De Amicis.
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Flashback to July 2024. The Paris Summer Olympics Opening Ceremony. Celine Dion performs on the Eiffel Tower in the rain. There could be no “Take Two.” Our Axient Digital Wireless handles the job, even though the Eiffel Tower serves as a vital broadcasting tower with numerous antennas at its summit for digital terrestrial television, FM analog radio, and digital radio.
