Starting in the early 1930s, Sidney N. Shure set out to establish a sales organization that could expand Shure microphone sales to every region of the country and overseas. Rather than open stores or develop a large sales staff, Mr. Shure chose to build a network of Sales Representatives, each with a defined territory. Each representative would sell and promote Shure products to stores, radio dealers, and other outlets, such as radio stations, recording studios, and concert halls. The representatives were independent organizations and usually represented other lines of electronic products. They also proved to be excellent ambassadors of Shure.
As one representative who had worked with Shure for more than 50 years explained: “Sidney Shure understood that, as independent organizations, we had to run our companies the way we saw fit; but he expected us to represent the Shure line honestly and professionally. He was not only concerned about sales, he was concerned about the reputation of the Company, the integrity of the product, and the relationship with the customer.”
By 1936, Shure had Sales Representatives covering every state and distributors in several foreign countries.
A Shure sales meeting held during the 1938 National Radio Parts Trade Show in Chicago was attended by Sales Representatives; employees from Shure’s Engineering, Sales, and Service Departments; and members of the Company’s advertising agency.
Over the next 60 years, Shure would expand its reach around the world by setting up Distribution Centers in Europe, South and Central America, Asia, Australia, Africa, and the Middle East.
Sidney N. Shure is photographed with the attendees of the Shure Sales Representatives luncheon at the Hotel Stevens in Chicago on June 8, 1938.
