Shure loudspeakers were a focal point of the Shure exhibit booth in the late 1970s. At the time, Shure had developed a successful line of professional loudspeakers with “exceptional roadability”—meaning that they were rugged, portable, and could survive rough handling. The line included stage monitors, modular speaker systems, and speaker columns.

One popular model was the 711, a compact speaker designed “for more control over the quality and direction of sound.”
The 711 featured the Company’s VARAD variable dispersion horn—“the first and only horn of its kind, designed to give you four radiation patterns from which to choose: 60 degrees, 90 degrees left, 90 degrees right, or 120 degrees.” This horn allowed the user or a sound engineer to easily direct the sound to “fit” wide, narrow, and L-shaped rooms. Other features of the 711 were a high-frequency direction circuit to protect against damage from feedback, “instant external biamp capability,” and “sculptured metal grills with a contemporary see-through design.”

