“In 1950 we developed a print ad that dramatically illustrated the dominance within the industry that the Unidyne held around the globe,” recalled former Shure Marketing Manager Howie Harwood in 1999. “The ad was titled ‘Used the World Over More Than Any Other Microphone.’ The subhead read simply ‘The Microphone That Needs No Name.’ Underneath the headings we ran a large photo of the Unidyne. The name or model of the microphone didn’t appear anywhere.
“One of the reasons we created the campaign was to demonstrate how familiar the Unidyne had become. By that time, it was a microphone that needed no name or introduction. It was recognized everywhere.”
