April 25th is the 100th anniversary of Shure Incorporated. Few companies reach one hundred years of age.
I am exceptionally fortunate to have experienced 48.5% of the Company’s existence. If asked about a personal favorite memory, my answer is immediate…“The Hug.”
Here’s the spontaneous, unanticipated Hug…

Photo by Stuart Van Dorn
Her words…“Oh Michael, I am so very happy today.”
The date…January 31, 2014.
Moments before The Hug…

Photo by Stuart Van Dorn
The event…Presentation of the IEEE Milestone Award for the Shure Unidyne.
Our Milestone Award plaque…

The Milestone Award presentation committee…

Photo by Stuart Van Dorn
Mirror, mirror, on the wall.
What is the rarest award of all?
Shure has an Emmy Award. Over 10,000 Emmys have been presented since 1949.
Shure has a Grammy Award. Over 10,000 Grammys have been presented since 1959.
Shure has an IEEE Milestone Award. Only 266 Milestones have been presented since 1977.
Our celebrated Unidyne is known worldwide. It is iconic microphone and a paragon of 20th century industrial design. Its visual composition is a trademark. It is in the permanent collections of the Museum of Modern Art and the Art Institute of Chicago. It has been in production (in one form or another) since 1939. And the Unidyne was Mrs. Shure’s favorite microphone.

Photo by Stuart Van Dorn
On that Milestone day, Rose L. Shure proclaimed, “For Shure Incorporated the best years lie ahead.”
Happy 100th to every Shure associate, past and present.
Since 1925, Shure products have delivered the sounds of history and culture to the world. – Mark Brunner
Related information: Proposal – IEEE Milestone Award for Unidirectional Microphone
Shure Apps Tech Tip #128: IEEE Milestone Award
Arcana – mysterious or specialized knowledge
Also on January 31, 2014, Rose Langer Shure marked her 65th anniversary of employment at our Company.

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On November 19, 1937, Ben Bauer conceived the Uniphase principle that led to the Unidyne microphone in 1939 and to the IEEE Milestone Award in 2014.

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Here are the other IEEE Milestone Awards for the 1930s.
- Development of Ferrite Materials and Their Applications, 1930-1945
- Invention of Stereo Sound Reproduction, 1931
(This Milestone plague is at the entrance of Abbey Road Studios, London) - First Breaking of Enigma Code by the Team of Polish Cipher Bureau, 1932-1939
- Two-Way Police Radio Communication, 1933
- Invention of a Temperature-Insensitive Quartz Oscillation Plate, 1933
- Long-Range Shortwave Voice Transmissions – Byrd’s Antarctic Expedition, 1934
- Westinghouse Atom Smasher, 1937
- Zenit Parabolic Reflector L-band Pulsed Radar, 1938
- Atanasoff-Berry Computer, 1939
- Code-breaking at Bletchley Park during World War II, 1939-1945
- Development of Information Theory by Claude Shannon, Bell Labs, 1939-1967
- Development of the Cavity Magnetron, 1939-1941
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Mr. Shure said, “We are in business to perform a service to people. People includes our customers, our employees, our suppliers, and the communities in which we live.
“Our strategy can and should change. Even our mission statement may be altered. When considering business practices, these should be modified only if absolutely necessary. When it comes to ethical principles, we must be completely inflexible.
“Our Company’s progress is based on doing what is right, rather than making decisions based on what we may be able to get away with. All of our relationships depend on doing the right thing.
“We know very well that absolute perfection cannot be attained, but we will never stop striving for it.”

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Please visit this online memorial for Mr. Shure: https://www.findagrave.com/memorial/263167250/sidney_n-shure
