Apps Tech Tip #616: Oh, What A Tangled Web We Weave…

In May 2026, a vintage microphone collector generously donated a rare Model 50C, manufactured in 1940, to the Shure archive. The Model 50 line of “Rocket” microphones employed ribbon elements, though we called them moving conductors. Model 50 mic & S36 mic stand The interior of the Model 50 is simplicity defined. There is a metal ribbon (the moving conductor), a magnetic structure, a signal step-up transformer, and an output connector. Not much to fail. Model 50 ribbon element Thus, it was… -more-

Salesforce Spring ’26 Release

On June 13th, 2026, our Salesforce instance will get updated to the Spring ’26 release. Salesforce has 3 major releases a year. Besides a new picture with Astro showing up on the hero screen, nothing should change immediately. You’re friendly Sales Enablement group will work behind the scenes to gently turn on any new features that can help our processes.

Introducing MXA925

The Microflex® Advance™ MXA925 is Shure’s fourth-generation flagship ceiling array microphone, purpose-built for today’s collaboration spaces and powered by AI-enabled IntelliMix® DSP to deliver incredibly natural voice capture while maintaining the familiar deployment workflows and enterprise-ready capabilities IT teams require.

Apps Tech Tip #233: Army-Navy “E” Award – Excellence in Production

Shure’s worldwide reputation for quality and reliability may be traced back to 1940s when we produced communication devices for the Allied Forces. Meeting “Mil-Spec” (Military Specifications) was only the first step to being considered one of the best manufacturers during World War II.  The U.S. Military celebrated outstanding materiel suppliers by the presentation of the Army-Navy “Excellence in Production” awards. Shure Brothers Company won this Army-Navy “E” Award three times. Magazine ad, 1942 To understand the “E” Award’s historical significance,… -more-

Apps Tech Tip #615: M615AS Analyzer System and SR107 Equalizer – A Dynamic Duo

Today’s Tech Tip is the 615th issue. This numeral reminded your author of the long-forgotten Shure device, the M615AS. So, let’s go back in time nearly 50 years… In 1977, we introduced the M615AS Analyzer System, priced at $515, or $2,950 in 2026 currency. Developed to work in conjunction with our SR107 octave-band equalizer, the Analyzer System consisted of the M615 unit, the ES615 omnidirectional measurement microphone, and a rugged carrying case. According to the User Guide, the M615AS Equalization Analyzer… -more-

Unidynes

The Shure 1940 Catalog profiledthe many microphones available for differentapplications and demonstrated the Company’sfocus on marketing and promotion. The colorfulcatalog had dramatic images and detailedproduct descriptions that explained the usesand unique characteristics of each microphone. The 1940 Shure microphone line included models for “amateur, police, and commercial ’phone.” Each of these popular units featured a “Built-in R.F. filter to protect against burnouts, a moisture-proof Grafoil Bimorph Crystal, and a built-in cable connector.”

Apps Tech Tip #614: Industrial Design of the Unidyne III Model 545/SM57

In addition to the utility patents (how a product operates) for the Unidyne III microphone, there was a design patent (the appearance of a product) for our Unidyne III, introduced in 1959 as the Model 545. Unidyne III design patent, July 1961 Bob Dechamps (day-shaw) created the appearance of the Model 545/SM57. Deschamps was not a Shure employee, but a partner at a product design studio located in a Chicago suburb. He provided industrial designs and architectural designs for Shure… -more-

Apps Tech Tip #613: Why is an A.I. Chatbot named Claude?

Claude is a conversational A.I. chatbot developed by Anthropic. Designed for text-based interactions, it performs tasks like summarization, editing, Q&A, and coding. Claude can maintain context over long conversations, process up to 75,000 words, and analyze uploaded files, such as images and PDFs. Claude is known for its human-like language, though it can occasionally make mistakes, like mere mortals do. Why name this program “Claude?” To honor Claude Rains? Or perhaps Claude Cat? Claude Rains and Humphrey Bogart, Casablanca, 1942… -more-

Unidynes

Shure Unidyne, first available in 1939, was among the most widely used microphones in the world by the 1950s. In Company brochures, the product was “recommended for fine quality public address, theater-stage sound systems, recording, and remote broadcasting. It is also the standard for fixed-station use in police, fire, transportation, forestry, and commercial services.” The Shure Model 508 Stratoliner Dynamic Microphone, introduced in 1940, was one of the many innovative designs that Shure introduced in its early line of dynamic… -more-

Apps Tech Tip #231: Shure Magazine Ad from 1942

The U.S. entered World War Two in December 1941. The following Shure advertisement debuted in 1942. Of particular interest is this sentence from the ad – “Because of the unique processes, seven working days are necessary to complete a single microphone cartridge.” Note: Unfortunately, the sole archival copy of this 1942 ad is truncated at the bottom. Our Unidyne Model 55, introduced in 1939, was the first microphone to have a unidirectional cardioid using only a single moving coil dynamic… -more-