We are excited to announce enabling Einstein Attribution in the production environment on October 30th. This enhancement aims to provide more accurate and insightful attribution results to support our ongoing efforts in optimizing our sales and marketing activities.
Important Points to Note:
- Downtime for Attribution Results: As we activate Einstein Attribution, please expect a temporary downtime of campaign influence attribution results through October 31st.
- New Results Available: A brand-new set of attribution results will be available starting November 1st.
- Sandbox Testing and Reversion: We have conducted testing in our sandbox environment. However, this testing left us with unknowns that can only be understood through a live test. Please be aware that if the results in production do not meet our expectations, there is a possibility that we may revert back to the previous setup.
We appreciate your understanding and cooperation during this transition.
If you would like to understand more about Einstein Attribution and how this may benefit us, please read this article: https://www.salesforceben.com/pardot-einstein-attribution-a-deeper-dive/
