Author: admin

Sound system installers favor the UA864 antenna because it does not look like an “antenna” and can be painted to match the interior of the room.  However, the UA864 is often misapplied. Here are seven practical hints regarding this “doppelganger for a smoke detector.” UA864 antenna Hint #1: The UA864-US, for example, is a wide-band antenna, i.e., it covers 470-698 MHz. A wide-band antenna is best used when the installed wireless system employs the entire “wide-band” of 470-698 MHz. If the… -more-

We are pleased to announce a significant upgrade to the Shure MOTIV line: the MVX2U Gen 2 Digital Audio Interface. This powerful and portable XLR-to-USB single channel interface is now compatible with desktop, mobile, and tablet devices. Featuring the latest Shure digital audio processing technology, it is designed for content creators and musicians to streamline their workflow, allowing them to work on their preferred devices with their preferred XLR microphones, and to achieve great sound anywhere.

When there can be no “Take Two,” audio professionals worldwide choose Shure. On February 22, 2026, over one hundred million people viewed the 2026 Winter Olympics Closing Ceremony in Verona, Italy. Much of the music was pre-recorded with performers singing live-to-track or lip-synching. When the audio, speech or music, was live, Shure products were on duty. Verona Arena, site of the 2026 Olympics Closing Ceremony As Olympic Committee President Kirsty Coventry delivered her closing remarks, two SM57 microphones held by… -more-

It was 1929 when a microphone first appeared in a catalog issued by Shure Brothers Company. Shure catalog listing, 1929 Your author was puzzled when initially viewing this listing, “How could a microphone be universal?” The answer emerged when I discovered the existence of the Universal Microphone Company Limited, 1163 Hyde Park Boulevard, Inglewood, California. Founded in 1928 by James Fouch, Universal was established to meet the growing demand for high-quality microphones and audio equipment. Research has failed to reveal… -more-

On February 21th, 2026, our Salesforce instance will get updated to the Spring ’26 release. Salesforce has 3 major releases a year. Besides a new picture with Codey the Bear showing up on the start-up screen, nothing should change immediately. You’re friendly Sales Enablement group will work behind the scenes to gently turn on any new features that can help our processes.

The 1930s were pivotal for Shure Brothers Company. We entered the decade as a distributor of products then exited as a manufacturer of innovative audio transducers. During this time, multiple market forces affected Shure. None were more important than the rapid development of smaller and affordable public address systems. Shure sales flier, 1939 Here is a 1935 article that appeared in the catalog of the Radio Trading Company, New York City. P.A. Systems — A New Field for the Service Man Today, more than… -more-

If one is new to the professional audio industry, the term “phantom power” can be confusing. So first, a primer: What Is Phantom Power? This is not Phantom Power…but The Phantom Corsair1930s Car of Tomorrow Now the history… Decades before phantom powering was developed for condenser microphones there was a similar concept, called “simplex,” employed for telephone systems. The definition of telephony simplex is: A circuit in which a ground-return telephone is superimposed on a full metallic circuit to obtain an… -more-

In the 1990s, the Internet became an emerging marketing and communications tool; and in 1996, Shure launched www.shure.com, an Internet site that added a new dimension to the Company’s sales, service, and information support programs. The first version of the Shure web site was 250 pages, including a brief history of the Company, a 52-page product catalog, technical bulletins on how to use Shure products, and information on how Shure products can be purchased. In addition, it provides a guide… -more-

2026 is the 60th anniversary of the Unidyne III SM58. A Unidyne III microphone element is also in our SM57 and SM7B. This is the third of a three-part series. SM58 print ad, 1982 In the previous Tech Tip, we discussed the Unidyne III transducer design and how it provides these improved features:

1. Small size to be unobtrusive
2. Suitable frequency response
3. Unidirectional cardioid pattern
4. Uniform polar pattern at all frequencies to reduce acoustic feedback
5. Uniform polar pattern of rotational symmetry along the

… -more-

We’re thrilled to unveil the latest addition to expand our video conferencing portfolio, the IntelliMix Bar Pro, a powerful all‑in‑one video bar and touch panel designed to elevate modern collaboration spaces. It delivers all‑in‑one simplicity with premium Shure audio, intelligent multi‑camera video, and global management, built on a secure Android platform with integrated compute to help partners win more rooms with less complexity.