Apps Tech Tip #600: The Electrical Experimenter – January 1917
November 20, 2025
During the Centennial of Shure Incorporated, Tech Tips are planned that document lesser-known aspects of our history. In this issue, we learn about reading material of the young S.N. Shure.
In January 1917, Sidney Natkin Shure was fourteen years old. He and younger brother Samuel Joseph were obsessed with all things radio. They subscribed to a monthly magazine entitled The Electrical Experimenter and are pictured below with a pal, reading the January 1917 issue.
S.J. Shure, S.N. Shure, unidentified friend, Chicago 1917
On… -more-
Apps Tech Tip #599: Spinal Tap – Smell The Windscreen
November 12, 2025
EVANSTON, IL, December 6, 2000 – Shure Incorporated, the leading manufacturer of microphones and audio electronics, today announced that the company will celebrate its 75th anniversary in Anaheim at the 2001 National Association of Music Merchants (NAMM) trade show with an exclusive performance by legendary Shure endorsers Spinal Tap. As Tap’s first show of 2001, the performance is open to all NAMM convention attendees on a first-come, first-served basis. Tickets will be issued on the day of show only, Friday, January… -more-
The fine points of cartridge production
November 8, 2025
In the early 1970s, the vinyl record industry was reaching its peak, with millions of albums and 45-rpm records sold every week. The music industry was issuing new albums in great numbers in a wide range of musical categories, from classical to country and jazz to rock and roll. People all over the world were beginning or adding to their record collections, and one of the most important components was the phonograph cartridge used for playing the records. These small… -more-
Apps Tech Tip #205: The Misuse and Abuse of the Lavalier Microphone
November 5, 2025
Chest-worn lapel and lavalier microphones date back to the 1930s. The Shure 1936 catalog features the Model 73A crystal lapel mic: Highly efficient and faithful in voice reproduction due to the new Shure diaphragm design and improved mechanical system.
Model 73A in 1936 catalog
In the 1950s, as television production techniques developed, omnidirectional moving coil microphones suspended by a cloth cord and hung around the presenter’s neck became feasible due to smaller, stronger magnets. “The Today Show” on NBC was an… -more-
Apps Tech Tip #598: Is the SM5 Superman? Or merely Clark Kent?
October 29, 2025
During the Centennial of Shure Incorporated, Tech Tips are planned that document lesser-known aspects of our history. In this issue, readers will learn about the SM5 boom microphone and its relationship to the SM57.
SM5 magazine ad, 1965
The SM5 boom microphone debuted in 1964. Its User Guide claimed:
The SM5 has been painstakingly developed to uniquely satisfy the existing requirements for boom operation, and to provide a new degree of reproduction quality and flexibility of application in television and… -more-
Einstein Attribution
October 27, 2025
We are excited to announce enabling Einstein Attribution in the production environment on October 30th. This enhancement aims to provide more accurate and insightful attribution results to support our ongoing efforts in optimizing our sales and marketing activities.
Important Points to Note:
- Downtime for Attribution Results: As we activate Einstein Attribution, please expect a temporary downtime of campaign influence attribution results through October 31st.
- New Results Available: A brand-new set of attribution results will be available starting November 1st.
- Sandbox
Setting the record straight
October 25, 2025
Starting in 1937, Shure advanced concepts that shaped the direction, curve, tilt, and angle of phonograph “record reproducer” design. In an article titled “A Record-Saving Pickup,” printed in the February 1937 issue of Electronics magazine, Shure Chief Engineer Ralph Glover discussed the importance of record wear in the design of a pickup. “Design…in the past seems to have been based on frequency response and output voltage requirements. The amount of wear on the record, however, is a highly important consideration.…… -more-
Apps Tech Tip #597: The Advent Of The Condenser Recording Microphone
October 22, 2025
During the Centennial of Shure Incorporated, Tech Tips are planned that document lesser-known aspects of our history. In this issue, readers will learn about the earliest days of electrical recording and the role of the condenser microphone.
The migration from acoustic recording studios to electrical recording studios began in 1925. Responding to the growing number of electrical studios, Shure Brothers Company marketed its first condenser microphone for recording, the Model 44, in 1932. Here is our January 1932 ad in Projection… -more-
Apps Tech Tip #596: The Shure Radio Company in 1927
October 20, 2025
During the Centennial of Shure Incorporated, Tech Tips are planned that document lesser-known aspects of our history. In this issue, readers will see how the Shure Radio Company marketed its offerings in 1927.
The Shure Radio Company opened on April 25, 1925, with S.N. Shure as president and sole employee. This nascent business sold wholesale to radio retailers, a model copied from the N. Shure Company – the household goods catalog house founded in 1888 by Nathan Shure, paternal uncle… -more-
Television creates a“common experience”
October 11, 2025
It was one of the most tragic events in American history—the assassination of President John F. Kennedy on November 22, 1963, in Dallas, Texas. As the news swept the world, people turned to television for live coverage of the developments. It was the first time that an occurrence of this magnitude was covered by television. The impact of the coverage demonstrated the enormous power of the medium to let people see events as they were happening.
On November 10, 1960,… -more-










