Shure Salesforce Welcome

During the Centennial of Shure Incorporated, Tech Tips are planned that document lesser-known aspects of our history. In this issue, readers will learn about 40 years of V15 innovations. Critics and end users alike considered our V15 series as the finest moving magnet cartridges ever manufactured. Announced in 1964, the V15 series was our premier cartridge line. Timeline of the V15 series: V15 1964-1966                                   V15 Type II 1966-1972                     V15 Type III 1972-1978   V15 Type IV 1978-1982                   V15 Type V 1982-1985                   … -more-

On October 11th, 2025, our Salesforce instance will get updated to the Winter ’26 release. Salesforce has 3 major releases a year. Besides a new picture with Astro Nomical (with their Agentforce suit on) showing up on the start-up screen, nothing should change immediately. You’re friendly Sales Enablement group will work behind the scenes to gently turn on any new features that can help our processes.

Neither the wire recorder nor the tape recorder was available to the public until the late 1940s. So how did a hobbyist save a favorite radio broadcast in the early 1940s? By cutting a record at home using a magnetic disc cutter head, mounted on a unique tone arm attached to a special turntable. Three 78 rpm discs cut on a home disc recorder These recordings were called “transcriptions.” Mr. Shure owned a disc transcription device, kept in his home,… -more-

The popular Shure Unidyne and Uniplex Microphones, introduced in 1939, were based on a patented engineering achievement—the Uniphase acoustic system. The system was a great leap forward in addressing problems created by feedback, background noise, and reverberation, because it gave the user more control over the pattern of sound picked up by the microphone. In 1939, an announcer on a ferry boat shuttling visitors between San Francisco and the World’s Fair uses a Shure Uniplex when describing sights along the… -more-

On May 29, 1945, Personnel Director Maury Cope represented Shure as one of the speakers for the Chicago Conference on Home Front Unity, held in the Council Chambers of Chicago’s City Hall. The Conference was sponsored by Chicago Mayor Edward Kelly’s Committee on Race Relations. On the speakers’ platform were prominent representatives of the city, industry, labor unions, and the Urban League. In reporting on the Conference, Chicago Daily News columnist Howard Vincent O’Brien wrote: “Slowly, clumsily, we really are… -more-

We’re excited to introduce the new Shure DCA901 Broadcast Microphone Array, the first digital microphone array designed specifically for broadcast. It delivers immersive, natural sound for sports and entertainment production. The DCA901 transforms the way sound is captured for broadcast by eliminating the limitations of analog systems and reducing the need for extensive cabling. With eight channels of high-fidelity audio, built-in DSP, and a single network cable, it streamlines workflows and simplifies setup. Engineered for broadcasters who need greater flexibility… -more-

Early in its history the Company began organizing teams to participate in sporting events. Even though Shure was located in downtown Chicago, nearby parks and sports fields provided facilities for recreation and games during lunch hours and after work. During the 1940s, softball was a popular activity for Shure employees. Each floor of the factory formed teams, and the competition was fierce. Members of the Shure Mikes softball team in 1943: (left to right, front row) Ed Klimala, Joe Morin,… -more-

Eighty years ago, the demand for military mics and headphones waned as World War II neared a resolution. Mr. Shure issued a statement in the February 1945 Shure Shots newsletter, “Today, our so-called peace time, or commercial line, microphones are important in the war we are waging. Battleships, intercommunication systems on ships, hospital rehabilitation centers, U.S.O. camps, and training schools require Unidynes, Uniplexes, phonograph pickups, and other Shure products. While these needs do not call for as great a quantity… -more-

In the early 1930s, Shure Brothers Company was not known as a microphone manufacturer, or anything else for that matter. S.N. Shure set his sights on changing that perception. He created a tagline for his company – Microphone Headquarters. He hired our first chief engineer, Ralph Glover, a University of Cincinnati graduate. Glover wrote a series of Technical Bulletins to teach end users, dealers, and distributors about microphone science. Mr. Shure believed that an informed customer would be loyal to the… -more-

Two men who played key roles in shaping Shure from the 1940s through the 1980s were Vic Machin and Ray Ward. Mr. Machin joined Shure in November 1942 as a Technical Sales Consultant. During World War II, he served as Government Sales Representative. After the A vital role in growing the Company war, he was instrumental in expanding the sales of mobile communications and hearing aid cartridges to the point where Shure dominated both markets. In February 1976, Ray Ward,… -more-